CPD Incorporated

Match online tactics with your lead generation goals

We then map your program goals, audience and offers to a custom portfolio of online tactics to be used in the lead generation program. The tactical mix considers whether your goal is branding or generating leads, acquiring new prospects or reaching your internal database, and identifies which online tactics will offer the best conversion at the ideal cost per lead for your business model, such as:

• Targeted Emails
• Online Sponsorships (E-newsletters, text links, etc.)
• Ad Units (Skyscrapers, leader boards, etc.)
• Search Engine Marketing
• Search Engine Optimization
• Pay-Per-Click Advertising
• Webinars, RSS, Podcasting and other emerging tactics
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Lead Generation

Some companies take a shot-gun approach to giving their sales force prospects to follow up with. By getting as many names as possible, they figure the odds will work in their favor. Problem is, they'll spend a lot more time and money on every lead they do convert than if they had done a better job targeting interested prospects in the first place.

Our Brands

We plan, create and market websites that generate leads in a number of industry verticals. Our primary lead acquisition method is search engine marketing (search marketing) - both organic SEO and paid search (PPC), with a focus on SEO to attract visitors from the natural search results in Google, Yahoo, MSN and Ask.

Advertisers

Pure Lead Generation isn’t a numbers game - it’s a process. Here at CPD Incorporated we have spent years perfecting our practice. We rely on the size and strength of our managed network, technological innovation, staffing expertise, and our integrity to provide advertisers with streams of relevant leads that outperform those offered by anyone else in our field.

CPD Incorporated can get you there!

Whatever your definition is, our company can get you there. We offer cost-efficient marketing solutions, which will expand your reach to consumers both online and off.

Demand Generation Strategy

Today, marketers can be more targeted than ever when reaching out to customers. However, it's important to remember that your customer receives marketing messages through multiple touchpoints, online and offline, and each should work together to successfully deliver a clear message to them. CPD develops custom program strategies that consider not only your marketing plan, but also the marketing efforts happening elsewhere in your company. We make sure everything is in sync to efficiently reach your customer.